About duka.now

We're building the simplest business management tool for African retail shops.

Our Mission

To empower every small business owner in Africa with simple, affordable digital tools that replace paper notebooks and help them grow.

Our Story

duka.now was born in the markets of Dar es Salaam, Tanzania. We watched talented business owners track sales in worn notebooks, lose track of debts, and miss opportunities because they couldn't see the full picture. We built duka.now to change that — a tool so simple that anyone can use it, yet powerful enough to transform a business.

What We Believe

Simplicity First

If it's not simple, it won't be used. Every feature must be intuitive enough for first-time smartphone users.

Built for Africa

Low data usage, offline support, and designed for the unique needs of African retail businesses.

Affordable for All

A free plan that covers the essentials. No one should be priced out of better business management.

Join thousands of shop owners

Start managing your business the smart way — it's free to get started.

Get Started Free